Vinarija Šijački

Identity and labels for a four-generation family winery in Banoštor, on the Danube side of Fruška Gora. They are the only producer of Seduša, a local red grape that almost disappeared.

Brand, labelsscopeConcept, pro bonostatus2026year
šijačkivinarijaBanoštor

Bononia with two suns

Banoštor's vineyards face north, which should mean less sun. Locals call the village, Roman Malata Bononia, "Bononia sa dva sunca": the Danube works as a mirror and throws light back onto the slopes.

The mark draws exactly that. The sun half hidden behind the ridge, the same sun returned whole by the river.

šijačkivinarijaBanoštor
One proportion: water line, summit line, both suns, their size and the type all come from the golden section of the square.

The colour of the glass

Each wine gets a pair of colours read from a glass of it. The core of the wine becomes the sun, the rim becomes its reflection in the river. Four wines, four labels you can tell apart across a shop.

Seduša
#9c2432 / #ca4041

Frankovka
#751c62 / #b24981

Rosé Ivana
#d94b78 / #d36854

Italijanski rizling
#c28f00 / #679725

šijačkiFrankovka

Labels

The wine's name sits on the dark foot of the ridge, one size across the range, so the longest name, Italijanski rizling, sets the size for all four.

šijački0417 / 2300SedušaAlk. 13,5% vol0,75 l
Seduša
šijačkiFrankovka
Frankovka
šijačkiRosé Ivana
Rosé Ivana
šijačkiItalijanski rizling
Italijanski rizling

The first draft had a single peak under the sun and the name stacked in syllables. With a red disc on white it read as a Japanese flag. A long, low ridge, true to Fruška Gora, and the name in one line took that away.

The current Seduša bottle, with a family portrait on the label
Now
šijački0417 / 2300SedušaAlk. 13,5% vol0,75 l
Proposed
SedušaSremska zelenika crna. Tako je ovasorta zapisana krajem XVIII veka,pre nego što je gotovo nestala.Milan Šijački ju je desetak godina vraćao izstarih čokota: kalemio ih je i umnožavaosopstvenim reznicama. Prvo vino dala je 2016.Danas je na celom svetu pravimo samo mi, sa polahektara, 2000 do 2500 boca godišnje.Voćno vino umerenog intenziteta i odličnesvežine. Višnja, ribizla, šljiva, crvenobobičasto voće, cvetne note i mineralno-zemljaniton. Srednje telo, fini tanini.Banoštor, rimska Malata Bononia. Severne padineFruške gore dobijaju i drugo sunce: Dunav odbijasvetlost nazad na čokote.Milanu, koji ju je vratio.Vinarija Šijački, Svetozara Markovića 3, 21313 Banoštor,Srbija. +381 63 669 203
The back label tells the variety's story: recorded in the late 18th century, brought back from old vines by Milan Šijački, first wine in 2016.

The logo line

The mark per wine, a one-colour version for stamps and engraving, a horizontal version for the website, and a favicon that keeps only the sun and the ridge.

šijačkiItalijanskirizling
Per wine
šijačkivinarijaBanoštor
One colour
šijačkivinarija, Banoštor
Website header
Favicon, 32 and 16 px